Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
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#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…