What is the Reviews.AI Feedback MatrixTM? A 2X2 matrix that segments products by shopper perceptions before purchase vs how it fared against shopper expectations after…
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In the pet food market, knowing what dog owners value is crucial. Our latest “Dry Dog Food – Best Seller Performance Report” examines 11,000 online…
Summary Review Monitoring’s word tree feature can highlight hidden product features customers value. This helps marketers better position the product with relatable messaging. Introduction Google...
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Data Highlights More than three quarters (78%) of shoppers read online reviews Affluent households ($80K+) are more likely to read online reviews (89%) than emerging…
Quick Takeaway: Shoppers pay attention to product rating score as well as value the review content Data Highlights More than a third (34%) of shoppers…
Quick takeway: Syndicated and incentivized reviews do not help retailers earn shopper trust More than 2 in 5 (41%) shoppers are aware of syndicated reviews…
Data Highlights Older Millennials (25-34 yr olds) and Generation X-ers (45-54 yr olds) are the top two age groups contributing online reviews Shoppers from lower…
Quick takeaway: Price comparison and in-store mobile usage are key moments to generate online reviews Retailers who seek to motivate consumers to post reviews on…
Quick takeaway: Request reviews specific to payment, delivery, return and product at relevant touchpoints Just over 1 in 10 (13%) online shoppers prefer to be…
Agile – Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…