Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…
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Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…
Data Highlights Top 3 most trusted marketing channels are earned media – friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…