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Amazon is the top destination to post online reviews

3 effective steps to generate authentic online reviews (Insight Series: 2 of 3)

#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…

FreddieMay 19, 2019

25-44 year old male shoppers are most likely to review consumer electronic products There is opportunity to drive consumer electronic reviews from younger millennials

Online Reviews Retailers

3 effective steps to generate authentic online reviews (Insight Series: 1 of 3)

Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…

FreddieMay 12, 2019

Identify the relative volume and sites where customers post online reviews

Online Reviews Retailers

Online Review Analysis 101: 3 steps to meaningful insights using Sony PlayStation and Xbox One

Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…

FreddieDecember 12, 2018

Online Reviews Retailers

Is Amazon Testing New Icons to Drive Review Engagement?

Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…

ReviewMonitroingSeptember 11, 2018

Majority of online reviews are posted by shoppers who purchased the product for themselves

Online Reviews Retailers

Fake reviews – Is it really an issue?

Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…

FreddieJune 28, 2018

Buyer verification and total number of reviews are top factors that boost authenticity and trust

Online Reviews Retailers

4 key factors of online reviews that drive shopper conversion

Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…

FreddieMay 31, 2018