Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
FreddieDecember 12, 2018
Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…
FreddieJune 28, 2018
Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
FreddieMay 31, 2018
#5 of 5: Reviews will continue to keep Amazon relevant with online shoppers across categories Amazon is set to maintain its position as the leading…
FreddieMay 17, 2018
#4 of 5: Product reviews make Amazon the preferred channel to purchase products Among shoppers who visit sites other than Amazon at the start of…
FreddieMay 10, 2018
#3 of 5: Product info and reviews make Amazon the primary digital touch point in path to purchase Amazon is the first and most visited…
FreddieMay 3, 2018
#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…
FreddieApril 26, 2018
#1 of 5: Amazon is unmatched when it comes to online retail Amazon has established itself as the leading e-commerce retailer over the last decade.…
FreddieApril 19, 2018