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Most shoppers prefer Amazon because they have a positive experience with the platform

How do reviews help Amazon dominate online e-commerce? (Insight Series: 2 of 5)

#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…

FreddieApril 26, 2018

Compared to Walmart, Amazon has a younger, affluent base of male and female shoppers

Online Reviews Retailers

How do reviews help Amazon dominate online e-commerce? (Insight Series: 1 of 5)

#1 of 5: Amazon is unmatched when it comes to online retail Amazon has established itself as the leading e-commerce retailer over the last decade.…

FreddieApril 19, 2018

Shoppers read a mix of positive and negative reviews

Online Reviews Retailers

How many online reviews do you need and should they all be positive?

Quick takeaway: Shoppers read multiple online reviews with opposing viewpoints while on-the-go Data Highlights Nearly four in five (77%) shoppers read a mix of positive…

FreddieMarch 29, 2018

Online Reviews

Online reviews – key shopping tool during pre-purchase research

Data Highlights More than four in five (85%) shoppers read online reviews when researching what to buy Both men (86%) and women (85%) read online…

FreddieFebruary 22, 2018

Why Amazon is top destination for shoppers to read online reviews

Online Reviews Retailers

The reason why Amazon is #1 site where shoppers read online reviews

Data Highlights 7 in 10 online shoppers read reviews on Amazon before making a purchase decision Shoppers are more likely to read reviews on retailer…

FreddieFebruary 15, 2018

Online Reviews

Get the insight – how reading online reviews differs by age and gender

Data Highlights Electronics is the top category among both men (72%) and women (64%) to read reviews before making a purchase Women are more likely…

FreddieFebruary 8, 2018

Online Reviews

Revealed – Top categories affected by online customer reviews

Data Highlights More than 3 in 5 (68%) shoppers read online reviews before making a consumer technology purchase decision Shoppers also read online reviews before…

FreddieFebruary 1, 2018

Online Reviews Retailers

Online Reviews – most influential content that drives purchase on retailer websites

Data Highlights Nearly three in four (73%) shoppers are influenced by product reviews posted online ahead of all other online content Just under half of…

FreddieJanuary 18, 2018

Online Reviews

Online Reviews – in the top 3 most trusted source of shopping information

Data Highlights Top 3 most trusted marketing channels are earned media - friends/family, online reviews, and independent experts More than 4 in 5 (81%) shoppers…

FreddieJanuary 4, 2018