News - reviews.ai

Amazon is removing commenting feature from product reviews

Many Amazon sellers have used their commenting feature to respond to reviews left about their products. Recently, however, Amazon has announced that they will be…

ReviewMonitroingDecember 16, 2020

Role of customer reviews in driving Agile product development

Online Reviews Retailers

Role of online customer reviews in driving Agile product development

Agile - Key to product development success Agile product development can be traced back to the lean manufacturing principles W. Edwards Deming implemented in Japan…

FreddieSeptember 5, 2020

Online Reviews Retailers

3 customer-centric content triggers to improve conversion on your product page

Introduction A recent report found the global ecommerce conversion rate is only 2.32%. In the grand scheme of things, this may not be surprising. However,…

FreddieMarch 14, 2020

Online Reviews Retailers

Amazon “Reviews” Replaced by “Global Ratings”

Shoppers no longer need to leave a written product review when offering their opinions on Amazon. Simple star ratings will do. Since September 2019, Amazon…

ReviewMonitroingJanuary 4, 2020

The secret to converting online shoppers credible online reviews

Online Reviews Retailers

The secret to converting online shoppers – use credible online reviews

Data Highlights Face to face word of mouth is the top influencer (79%) that tips consumers from the research to conversion Three quarter (75%) of…

FreddieNovember 8, 2019

Trust drives shoppers to read online reviews before making a purchase decision

Online Reviews Retailers

Why do shoppers read online product reviews? (Insight Series: Part 3 of 3)

#3 of 3: Shoppers read online reviews because they perceive them as trustworthy, unbiased advice from others like them Data Highlights More than four in…

FreddieSeptember 22, 2019

Women likely to read reviews for cheaper products

Online Reviews Retailers

Why do shoppers read online product reviews? (Insight Series: Part 2 of 3)

#2 of 3: Shoppers read reviews to get value Data Highlights A third of shoppers go online to read reviews when products are $20 or…

FreddieAugust 15, 2019

Shoppers read online reviews for social proof

Online Reviews Retailers

Why do shoppers read online product reviews? (Insight Series: Part 1 of 3)

#1 of 3: Shoppers read online reviews for social proof Data Highlights Nearly four in five (79%) shoppers read reviews to make sure the product…

FreddieJuly 8, 2019

Female shoppers post reviews to help other shoppers Male shoppers post reviews for personal and functional benefits

Online Reviews Retailers

3 effective steps to generate authentic online reviews (Insight Series: 3 of 3)

#3 of 3: Work with product development and customer service to address long term emotional drivers Data Highlights More than two in five (43%) shoppers…

FreddieMay 26, 2019