
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
#2 of 3: Integrate mobile, branded sites, and ratings to address short term functional drivers of online reviews Mobile Data Highlights Three in five (61%)…
Introduction Generating online review starts with identifying the reviewer segments where a brand is strong and other pockets of opportunities for future growth. Not all…
Step 1: Identify the relative volume and sites where customers post online reviews The first step in analyzing online reviews is to identify where customers…
Amazon has just begun, from what we can tell, piloting a three-way test for improving customer engagement with product reviews. Anyone who has read a review…
Data Highlights Less than one in five (18%) shoppers write reviews for products they didn’t purchase Most of the reviewed products not purchased by the…
Perception of authenticity is a key factor that drives shoppers to purchase after reading online reviews on retailer websites. They derive this perception from the…
#5 of 5: Reviews will continue to keep Amazon relevant with online shoppers across categories Amazon is set to maintain its position as the leading…
#4 of 5: Product reviews make Amazon the preferred channel to purchase products Among shoppers who visit sites other than Amazon at the start of…
#3 of 5: Product info and reviews make Amazon the primary digital touch point in path to purchase Amazon is the first and most visited…
#2 of 5: Amazon provides a positive shopper experience from start to finish Amazon’s dominance is driven by its unparalleled shopping experience. More than half…